REI Denver — Not Your Typical Tourist Destination

Recreational Equipment Inc. (REI) began 75 years ago with a community of climbers in search of quality outdoor gear. It has now grown to 129 stores, eight in Colorado alone. But Denver is a “flagship” store, making it a must-see if you are in town. A flagship store in the retail world means a large store with unique features that stands out as a showcase for the brand. In other words, not your everyday shopping experience.